INTREPID:
adventure travel
Intrepid is a global market leader in the adventure travel scene and was founded in Australia. Mercury capital wanted an external Expert & Competitor review to identify 'low hanging fruit' opportunities
MY ROLE
In this 4-day piece of work in early 2017, I was asked to produce a report covering Intrepid and 3 competitors. This was some of the work I did whilst at Tzu & Co, a consultancy based in Sydney while I worked remotely from Zurich, also for the Amcor client.
THE BRIEF
3 personas:
​
Jade, 25, single
-
First time traveller
-
Books online
-
Interested in being sociable and challenging activities e.g. canyoning & water based
​
Jenny, 35, single
-
Anxious experience seeker
-
Books at travel agent
-
Interested in local culture and cuisine
​
Allen, 55, travels with wife​​
-
Anxious Experience Seeker
-
Books at travel agent
-
Interested in History & photography
4 Phases:
​
Research
-
What locations can I travel to
-
What activities or experiences are available
-
What is the best time to travel
-
Who should I go with
-
Should I travel alone or in a group
-
What tour or travel operators can take me
-
there
-
What budget should I allow for
​
Enquire
-
What are trip options are available
-
When are trip departures
-
What are flight options and costs
-
How does Intrepid compare vs competitors
-
Who could travel with me
Book
-
What is the payment process
-
What other related services do I need to purchase e.g., travel insurance • What are the booking and travel conditions of booking
-
Who are the other people on my trip
-
What travel documents do I need
​
Prepare
-
What should I pack
-
Who can sell me the essential products and equipment I need • What health checks and preparation do I need
-
What insurance do I need
-
What pre trip fitness is required
-
What other preparation is required
-
Who else is on my trip
-
What is going on at my destination
-
What additional activities could I complete
THE REPORT
Click image to see the report
